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Circana's Mat Piscatella warns US console market is most precarious since early 1980s, as Xbox hardware units crash 33%. 🔗 In 2026 so far, the average price paid for a new Xbox console in the US is $529, up 26% from a year ago, while the average price for a new PlayStation console is $597, up 20%. Both figures are all-time US highs; as Piscatella put it bluntly, price sensitivity is becoming a real problem.
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