Will Nelson(@willnelsoncoach):I talked to a 21-year-old today whose ads acquire a client for $700. That client pays him $4,000/month. Average LTV: $16,000. He was afraid to spend more money on ads. If he had spent $100K at the same CAC: 143 clients. $2.29M in lifetime revenue. He wasn’t afraid to lose $100K. He was afraid to make $2.2M.

Will Nelson

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Will Nelson@willnelsoncoach

2026.09.15 23:26

I talked to a 21-year-old today whose ads acquire a client for $700. That client pays him $4,000/month. Average LTV: $16,000. He was afraid to spend more money on ads. If he had spent $100K at the same CAC: 143 clients. $2.29M in lifetime revenue. He wasn’t afraid to lose $100K. He was afraid to make $2.2M.