Generated $80k from ads in last 48 hours It's changed how I think about marketing. I used to think the goal was to make the ad better to get cheaper leads Better hook. Better creative. Better targeting. But that’s not really the game. The game is figuring out how much a customer is worth to you… then building a machine that can acquire them for less than that number while outspending everyone else Once you understand that, you stop being scared to spend money. $10k/day doesn’t sound crazy anymore. It’s just math. If I can reliably put $1 in and get $3-$4 back, the question isn’t: “How do I spend less?” It’s: “How fast can I put more money through the machine without breaking it?” That’s a completely different way of thinking about ads