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Adam Neumann on first principles for founders: ask why until nobody can answer, then ask again. "It's our second WeWork building. We need to do the floor. We only had ninety thousand dollars." "I said, 'How much is the floor?' Everybody's like, 'The floor is between thirty to forty-five thousand.' I said, 'Why?' They said, 'What do you mean why? These are the quotes.'" "I said, 'Can you break down the quotes for me? How many pieces of floor? How many nails? How much glue? How many hours of work per person? How much does each person cost?' No one could answer." "I called the top three guys and said, 'I would like you to earn fifteen percent above the cost. I think that's a fair margin. Do you agree?' All three of them said yes." "Very quickly, that first floor, instead of thirty to forty-five thousand, was twelve thousand." "You can call it first principles. You can call it asking every question. But if you're the entrepreneur, or if you're an employee or a partner, ask why." @AdamNeumann w/ @StevenBartlett

Adam Neumann on why top-down management fails with great talent: "Top to bottom means you think because someone reports in to you, they have to do what you say." "But it's not true. This is not a dictatorship. They have free will." "If you hired someone, they're really talented, they'll go work elsewhere. The more talented they are, the more the top to bottom does not work. They won't be willing to do it. They shouldn't." "Great talent is not willing to be managed like this." "If you're gonna manage these employees and you wanna attract the best talent in the world, remember that power comes from influence, not control." "If you think they need to do what you said because you're their boss, you've already lost, and it's a matter of time till it doesn't work out. If they're okay with it... they're not the right employee for you, and you're not the right boss for them. There's no chance you're getting the best out of them." @AdamNeumann w/ @StevenBartlett