Cringe Chasm: the space between where you are and where you want to go
Posting a video of yourself in a
@LiquidDeath bathrobe is cringe x100
Until you get recognized as one the world's most extreme parents and get a year of your favorite brand's new product for free
The lesson in it for me: 99% of people see an RFP or post about doing a partnership deal and scroll by
~1% will actually make a video and submit it
almost no one makes multiple (I did!)