Sowilo, an AI Fashion Startup, Completes Pre-Seed Funding On July 21, 2026, Icelandic fashion-tech startup Sowilo announced the completion of its Pre-Seed funding round. The amount raised has not been disclosed. The round was co-participated by Icelandic venture fund Kría, Dutch investment firm TGC Capital, and multiple angel investors from Iceland and Australia. The company stated that the funds will be used to drive the global expansion of its AI fashion product intelligence platform Catecut and further expand its application within the Shopify ecosystem. According to Dealroom, Catecut has been selected for the Kría Frumsjóður 25 startup program, standing out from 88 applicant companies to become one of the final 11 selected. Sowilo was founded by Heiðrún Ósk Sigfúsdóttir. Its product Catecut is an AI product intelligence platform designed for fashion retailers. Using proprietary AI, the platform analyzes images of clothing, jewelry, and other products to automatically identify product categories and design features, then generates product titles, descriptions, tags, metadata, and SEO-optimized product content. This helps e-commerce merchants automatically create and update product pages, significantly reducing manual data entry work. Catecut is now officially available in the Shopify App Store. Merchants can use the tool directly in the Shopify backend to generate multilingual product content, update both new and existing product pages, and automatically create image alt text and search tags. The company reports that Catecut is already serving U.S. jewelry and apparel retail clients and has completed pilot collaborations with several large international retailers. The new funding will support further expansion into the North American and European markets, as well as accelerated entry into the Asia-Pacific region. From the primary market perspective, AI applications in e-commerce are gradually extending from customer service and marketing into product operations and content management. As the number of SKUs on e-commerce platforms continues to grow, using AI to automatically generate product information, optimize search performance, and improve operational efficiency is becoming an important need for brands and retailers. Sowilo’s Pre-Seed raise also reflects growing capital market attention to vertical AI SaaS commercialization opportunities in niche scenarios—particularly in fashion retail and cross-border e-commerce. #AI# #ArtificialIntelligence# #Fashion# #Tech# #Startup# #CrossBorderEcommerce# #Shopify#