We wrapped our second annual #
FordAccelerate# summit and it was an incredible day. We brought together 700+ leaders and voices from across business, government, skilled trades, education, and more at
@MichiganCentral to talk about the people and industries that keep our country moving. We heard different perspectives, shared ideas, and had thoughtful conversations about where change is needed.
To close the event, I shared these takeaways with attendees outlining what I think are the key actions we need to collectively tackle to address this challenge:
1. Design the whole path to a career. We need to reach students, parents and career changers with messages that speak to their aspirations — the earlier the better. We need to expand apprenticeships and high-quality training tied to employers’ needs so students have a job when they finish. Make it possible to finish: childcare, transportation, and the chance to earn money while they study. A training seat is a start. A good-paying career is the goal.
2. Break the silos. Incredible work is happening across this country, but we shouldn’t work in isolation. Employers, schools, unions, towns, cities, and philanthropy each hold part of the answer. We can each run a great program — and still leave someone stranded between us. We don’t all have the same job, but our work has to connect.
3. This is about our national security. We cannot compete against other nations if we don’t have a strong industrial base. It depends on people who know how to build, install, maintain and repair… We can’t separate our ambitions for national defense and economic security from the workforce needed to deliver them. Think about how we mobilized during World War II. Today's challenge is different, but we need that same shared sense of purpose and sustained commitment.
4. We need a blockbuster public service campaign. Think about these messages: "Only you can prevent forest fires." “Friends don’t let friends drive drunk.” They taught us an important lesson for the greater good. That’s the ambition of our Ad Council campaign coming next year. A message people remember and act on.
5. Make it personal. We all have our own connections to the skilled trades. Our first job, the second chance, the apprenticeship that changed someone’s future. Spotlight the skilled workers – and the teachers, mentors, others who helped them succeed.
That’s a short list, but a lot of work. I’m encouraged by all who came ready to roll up their sleeves and help build a stronger #
EssentialEconomy# for America’s future. Thank you to everyone who made this year’s summit such a meaningful one. I asked everyone who was there to send in a commitment for the next year. Then when we come back in 2027, we’ll be a lot further along. I’m proud of the progress we’ve made, but let’s come back even prouder next year. Let’s get to work!
Catch up on all the news from
@Ford Accelerate here: