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Jim Farley
@jimfarley98
CEO of @Ford Dad, husband, racer #NoBoringProducts#
775 Following    5.1M Followers
At @Ford, we want to make the best technology available to the many, not just the few. We want to make products that have great tech, while still being affordable. In 2027, our new electric truck, Ford Fathom, is going to show that it’s possible to deliver an incredible vehicle with incredible tech and incredible value. One technology I’m excited to announce is coming to Fathom is bidirectional power and the ability to use your vehicle to power your house. Our team of amazing engineers developed a better, more efficient and more affordable way to bring more than 10 kW of home power—without a separate wall-mounted inverter—to a truck with an MSRP below $30,000. Making the technology more accessible is one part of the work. We’re also working with utilities to make connecting these vehicles simpler and scalable. Thanks to American Electric Power, @bchydro, @ConsumersEnergy, @Exelon, and Pacific Gas and Electric Co. (@PGE4Me) for being among the first utilities to work with us. You can read more details here:
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The Mustang Mach-E lineup is growing! Now along with Rally and GT, we’re introducing Mustang Mach-E Trail. It’s adventure, electrified. Made for drivers who prefer adventures off the pavement. And with 400w Pro Power Onboard it will be great for powering a campsite! Check out more details here:
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How do you create a monster? Learn how the first Raptor came to life. 10.24.26
"More kids need to see the trades as an option for a well-paid job that makes them proud." Read more from @jimfarley98, CEO of @Ford, and @WalterIsaacson:
It was great sitting down with @ChristineRomans @NBCNews at #FordAccelerate# to talk about the Essential Economy and skilled trades. Grateful to be working alongside other leaders as part of our Alliance for America’s Skilled Trades so we can tackle this problem together.
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Over the weekend, @FordRacing hosted the third annual #RaptorRally# in Lake Havasu, AZ. Nearly 1,000 attendees and 465 Raptors got together for off-roading, hot laps, epic jumps, and the reveal of the new Bronco Raptor that’ll be competing at the 2026 Baja 1000. Every year this event gets bigger and better! Thanks to the team for creating these great events for our @Ford off-roading community to connect, and learn from experts and each other.
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Our brand new Bronco Raptor is race-bred from 60 years of desert heritage to take on the 2026 Baja 1000 🏜️
Here’s a good look at how @Ford and other companies are working together to support young people pursuing careers in the skilled trades. You can learn more about the #EssentialEconomy# and our Skilled Trades Report here: Thank you, @ChristineRomans for joining us here in Detroit to see this work in action! #SundayTODAY#
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On #SundayTODAY#: @ChristineRomans has our #SundaySpotlight# on top executives coming together to call for more trade school students as the AI boom drives demand for skilled workers.
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On #SundayTODAY#: @ChristineRomans has our #SundaySpotlight# on top executives coming together to call for more trade school students as the AI boom drives demand for skilled workers.
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Here’s a fun story about how in the 1950s @Ford helped launch an iconic American artist. Since October is a great month to explore the outdoors and bird watching has become a popular hobby in the U.S (96 million Americans enjoy birding!) it felt like a good time to revisit the remarkable artist Charlie Harper, whose well-known bird artwork surprisingly began in the pages of the Ford Times.
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The U.S. needs a national strategy to revitalize the essential economy — that is, everything that is built, moved and fixed in this country. It’s the foundation of Americans’ daily lives, but it has been neglected for too long — and the cracks are showing. Today in the @washingtonpost, @WalterIsaacson and I lay out the realities of this crisis and the signs of progress being made. In the 1950s and ‘60s, we looked to the stars to spark a national movement, with investments in science and math education. Today, let’s look to the earth — to the roads, the pipes and the buildings that make our lives possible. The country demands it. And the next generation deserves it. #EssentialEconomy# #SkilledTrades# @Ford
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125 years of @fordracing... and still so many more exciting things ahead! #FordRacing125# #AmericasRaceTeam#
For 125 years, Ford Racing has pushed the limits of what’s possible. Built on bold ambition, relentless innovation, and a drive to win, our legacy isn’t just defined by where we’ve been - it’s fueled by where we’re going. From the track to the next frontier of performance, we’re honoring 125 years of racing history by continuing to shape what comes next. #FordRacing125# #AmericasRaceTeam#
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This Nov 11, @ford is hosting a tribute event to honor the military & veteran communities that mean so much to us. Recently on @foxbusiness, Will Ford, general manager of @FordRacing and the great-great-grandson of Henry Ford, shared more about how we're celebrating veterans through this special racing event at @Daytona: Tickets & more info here:
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I think you’ll love this new podcast from @FordRacing! “You Better Win” dives into the cool stories and biggest @Ford moments of the past 125 years of motorsports history. Watch the first 3 episodes out now on YouTube: Or subscribe here:
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In October 1908, @Ford introduced the Model T and forever changed the status of vehicles from luxury items to something accessible for the everyday people. Before it entered mass production, Henry Ford tested the Model T himself and took it on a hunting trip to Wisconsin and Michigan. The Model T soon also became famous for impressive stunts, like climbing the stairs of the Tennessee State Capitol and reaching the top of Pikes Peak. It proved time and again that it was durable, simple to operate, and affordable. A symbol of modern American innovation and still iconic to this day! #FordArchives# #FordHistory#
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Spending time with our customers to learn how they use their vehicles or see the little tweaks they make to fit their specific needs is such an important part of the product design process. Those experiences help inform future designs & improvements. That’s what happened recently when a group of @Ford employees volunteered with @TeamRubicon & saw firsthand how critical it is to keep tools organized & within reach during disaster response. That feedback inspired our engineers to help Team Rubicon rethink how their vans carry equipment & design a better disaster response vehicle:
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Thanks for joining us again at #FordAccelerate#, Mike! We're grateful for your leadership and passion on this topic. Excited to see the impact of Accelerate out in the real world.
Over the last couple years, there’s been an extraordinary revelation among America’s most influential CEO’s with regard to America’s skills gap. Many, if not all, have come to the conclusion that the skills gap is, a) really real b) really wide c) really dangerous d) really a matter of national security It’s almost as if a memo has gone out to the C-Suite, and outlined in no uncertain terms just how dire the situation is, and just how badly we’ve bungled the business of training, preparing, and most of all, encouraging the next generation of skilled workers to explore a long list essential careers currently in demand like never before. At long last, people are beginning to pay attention. No less extraordinary than this sudden realization among business leaders, for me anyway, are the invitations I’ve received to participate in a variety of gatherings and conferences to help reimagine the way we prepare the next generation for the economy that’s coming. One such event will commence this week in Detroit, and once again, I’m very flattered for the opportunity to talk about our efforts at mikeroweWORKS, and mouth off about what I think can be done to reinvigorate the skilled trades. This particular event is called Accelerate the Essential Economy, and it’s been organized by Jim Farley over at @Ford, who has spoken about this for years, and emerged as one of leading voices on this issue. Obviously, Jim has a lot of skin in the game, and is currently doing all he can to hire experienced technicians all over the country. But he’s also taking real steps to fill the pipeline with skilled technicians, and making what I think is a pretty persuasive case to teenagers for careers in the automotive industry. I say good for him, and good for all of the other movers and shakers about to convene in Motor City, including leaders in finance and technology. Because the truth is, every business in America - and every major industry - is now competing for a skilled workforce that simply isn't there in sufficient numbers. We need all the big brains on this issue, and we need them working together - yesterday. I think it’s gonna be a worthwhile event, and you can livestream some or all of it below. I’m on a panel Wednesday morning with The Secretary of Education and The Honorable Mike Duffey, Undersecretary of War for Acquisition and Sustainment. I’ve met Linda McMahon once or twice, and Mike is my boss, sort of, around an effort called which I’ll talk about in more detail later. Should be a lively discussion...
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Thanks to everyone that joined us for #FordAccelerate# this year! There were so many inspiring conversations about how we can work together to support skilled trades workers and help the next generation pursue these skills and develop their own careers as part of the #EssentialEconomy#. If you missed the livestream, you can catch up and watch the event on From the Road here: #Accelerate2026# #SkilledTrades#
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