Interesting Ghostwriter hackathon in Dallas, with some fun billboards 👻 8 companies across financial services, healthcare, retail and more took part in building agents to handle everything from loyalty programs and subscription benefits, all the way to retirement planning and claims intake. With Ghostwriter, anyone can build. • “It blew my mind what I was able to get done in a few hours.” • “I've been a PM for 12 years and this is my first time attending a hackathon and actually building.” • “I was impressed with how quickly I was able to learn. Other tools I’ve seen would’ve definitely taken much longer to build an agent.”

Today, most agents are built with the help of other agents like Sierra's Ghostwriter. Yesterday, Sierra open-sourced hyper-𝜏-bench (published as 𝜏^𝜏-bench), a new long horizon agent evaluation that measures how well models can not only act as an agent, but construct one.

I’m begging you, please don’t let AI write your content from scratch. Everyone knows you didn't write it, and it has zero personality. You are effectively a bot. Use AI as an editor, not a ghostwriter

📣 BIG DAY. Bono AI is live! Talk for 10 minutes. Get X posts, LinkedIn content, newsletters and more - written in your voice, published on your channels. No blank page. No ghostwriter. No agency. RT + Comment "Bono" to get free access to Pro for 30 days. (must be following so I can DM you) Try it at

The Full X Personal Brand Growth Playbook 📂 X Personal Brand Growth ┃ ┣ 📂 Strategy ┃ ┣ 📂 Main Goal ┃ ┣ 📂 One Audience ┃ ┣ 📂 One Niche ┃ ┣ 📂 One Offer ┃ ┗ 📂 One Key Metric ┃ ┣ 📂 Audience ┃ ┣ 📂 Ideal Follower ┃ ┣ 📂 Ideal Customer ┃ ┣ 📂 Their Problems ┃ ┣ 📂 Their Goals ┃ ┗ 📂 Their Language ┃ ┣ 📂 Positioning ┃ ┣ 📂 What You Know ┃ ┣ 📂 What You’ve Done ┃ ┣ 📂 What You Believe ┃ ┣ 📂 What You Discuss ┃ ┗ 📂 Why Follow You ┃ ┣ 📂 Profile ┃ ┣ 📂 Profile Picture ┃ ┣ 📂 Name ┃ ┣ 📂 Bio ┃ ┣ 📂 Banner ┃ ┗ 📂 Pinned Post ┃ ┣ 📂 Content Types ┃ ┣ 📂 Education ┃ ┣ 📂 Opinions ┃ ┣ 📂 Proof ┃ ┣ 📂 Personal Stories ┃ ┣ 📂 Ideas ┃ ┣ 📂 Providing Value ┃ ┗ 📂 Offers ┃ ┣ 📂 Post Inspiration ┃ ┣ 📂 Daily Work ┃ ┣ 📂 Customer Calls ┃ ┣ 📂 Common Questions ┃ ┣ 📂 Industry News ┃ ┗ 📂 DMs and Replies ┃ ┣ 📂 Writing ┃ ┣ 📂 Strong Hook ┃ ┣ 📂 One Clear Point ┃ ┣ 📂 Real Proof ┃ ┣ 📂 Simple Language ┃ ┗ 📂 Strong Ending ┃ ┣ 📂 Post Formats ┃ ┣ 📂 One-Liners ┃ ┣ 📂 Lists ┃ ┣ 📂 How-To Posts ┃ ┣ 📂 Education ┃ ┣ 📂 Articles ┃ ┣ 📂 Stories ┃ ┗ 📂 Long Form ┃ ┣ 📂 Posting ┃ ┣ 📂 Weekly Plan ┃ ┣ 📂 Idea Bank ┃ ┣ 📂 Consistent Schedule ┃ ┣ 📂 Timely Posts ┃ ┗ 📂 Reuse Winners ┃ ┣ 📂 Distribution ┃ ┣ 📂 Strategic Replies ┃ ┣ 📂 Quote Posts ┃ ┣ 📂 Collaborations ┃ ┣ 📂 X Spaces ┃ ┗ 📂 VOLUME ┃ ┣ 📂 Relationships ┃ ┣ 📂 Ideal Customers ┃ ┣ 📂 Other Accounts ┃ ┣ 📂 Industry Leaders ┃ ┣ 📂 Relevant DMs ┃ ┗ 📂 IRL Connections ┃ ┣ 📂 Lead Generation ┃ ┣ 📂 Clear Offer ┃ ┣ 📂 Soft CTA ┃ ┣ 📂 Profile Link ┃ ┣ 📂 Qualify DMs ┃ ┗ 📂 Book Calls ┃ ┣ 📂 Metrics ┃ ┣ 📂 Impressions ┃ ┣ 📂 Profile Visits ┃ ┣ 📂 New Followers ┃ ┣ 📂 Bookmarks ┃ ┗ 📂 Deals Closed ┃ ┣ 📂 Engagement ┃ ┣ 📂 Reply to Comments ┃ ┣ 📂 Ask Follow-Ups ┃ ┣ 📂 Start Conversations ┃ ┣ 📂 DM Top Engagers ┃ ┗ 📂 Turn Replies Into Posts ┃ ┣ 📂 Optimization ┃ ┣ 📂 Weekly Review ┃ ┣ 📂 Best Topics ┃ ┣ 📂 Best Hooks ┃ ┣ 📂 Best Formats ┃ ┗ 📂 Test New Ideas ┃ ┗ 📂 Scale ┃ ┣ 📂 Content Library ┃ ┣ 📂 Winning Topics ┃ ┣ 📂 Post Templates ┃ ┣ 📂 Ghostwriters ┃ ┗ 📂 Repurpose Everywhere

Someone just told me to take my X more seriously. I ghostwrite so much of the timeline that my X is the one place I don't have to be serious. Let me just be dumb for a few tweets a day, please and thanks. 🫶😘