Our final story in The Small Brief. 🎬 Tiffany Rolfe, Chair and Global Chief Creative Officer of R/GA, collaborated with Shelter Island South Ferry, bringing 200 years of the Clark family's archival photos to life using Google Flow. Thanks Tiffany for the partnership. Tiffany’s film visually chronicles the Clark family's enduring promise to their community since 1833, showing the ferry’s journey through changing seasons, frozen waters, everyday crossings, and final homecomings. When asked about her creative process and Google Flow, Tiffany said, "this project showed me what's possible when a powerful story meets new creative tools... you can create something cinematic without losing the humanity at its center." Tiffany Rolfe would like to extend a special thanks to the Clark Family of the Shelter Island South Ferry and the Shelter Island History Museum.

FRESHMAN HOMECOMING HAS PARTY BUSES NOW?? Harmless fun, or have parents lost the plot? A mom says her oldest's freshman homecoming came with a pre-pre-party, bouquet swaps, a taco truck, a party bus to the dance and another one to the after-party. The kids are 14. I'm all for kids making memories. But if this is freshman year, what's left for senior prom, a helicopter? A lot of it looks like parents trying to outdo other parents, and that puts real pressure on families who can't or don't want to spend like that. Mine are still little, but I already know what their first homecoming looks like: a nice shirt, a picture on the front steps, and Dad driving. Save the party bus for graduation.