> be obsession > horror movie made for $750k > drop in theaters may 15 > tracking $8m opening weekend > open to $17.2m instead > hit $30m in week one > top box office monday tuesday wednesday > beat michael, devil wears prada 2, mortal kombat 2 > first sub-$1m budget film to top box office in 17 years > last one was paranormal activity in 2009 > second weekend forecast up 29% instead of dropping > on pace to be 4th sub-$1m film ever to cross $100m > already made 40x its budget studio executives at warner are pacing the room wondering why $200m superhero movies can't do this