There’s more to watch, follow and discover than ever which makes the moments that resonate in culture especially interesting. In our latest @YouTube Culture & Trends report, we found that digital creators and communities are playing a bigger role in what gets shared and talked about, ultimately defining the mainstream. Good breakdown by @mashable on what the data shows.

from Thailand to the world stage, this is her story. see Always Lalisa in theaters October 12th for a limited time before exclusively streaming on YouTube Premium later this year. #alwayslalisa# @wearelloud

This week at @YouTube, we're bringing new experiences to the living room and expanding opportunities for @YouTubeCreators: 📲 Now you can use your phone to easily browse, comment, control playback and more when watching YouTube on TV. 🎾 @espn Unlimited is now on @YouTubeTV, giving eligible subscribers access to thousands of live sports and shows all in one place. 🇩🇪🇵🇱 Our Shopping affiliate program is rolling out to creators in Germany and Poland.

Over the past month, we focused on giving creators more tools to build their businesses while improving the experience for viewers. Here’s a look at what shipped across @YouTube: 🛍️ @Amazon joined the YouTube Shopping affiliate program, letting eligible U.S. @YouTubeCreators tag Amazon products directly in their Shorts, videos and livestreams. 💡 A "get feedback" tool, giving creators tailored suggestions on Shorts drafts before going live. 🔒 Account lock on TV screens, letting you set a 4-digit PIN to keep your viewing history and recommendations private. 🎥 Live Practice Mode, offering creators a private space to rehearse before mobile streaming. 🌍 Premium Lite expansion to more countries and regions, including Bangladesh, the Netherlands and Portugal.