Meet Randi — a young woman working as a home care aide and raising her daughter in rural Mississippi. I had the chance to talk with Randi, and you can hear her story as part of @HGMedia’s Working: What We Do All Day, now streaming on Netflix.

As Paul Rand famously noted, "A logo doesn't sell (directly), it identifies." In the AI era of 2026, this distinction is more critical than ever. As AI-generated content creates a "sea of sameness," the role of branding shifts from mere visual production to identity orchestration. Branding Strategies for the AI Era: Identity Over Output: While AI can generate infinite logos, it cannot define a brand's soul. Use AI to scale execution, but rely on human intuition to craft the core values that make a symbol worth recognizing. Hyper-Personalization at Scale: Modern branding uses AI agents to maintain a consistent brand voice across millions of unique customer journeys. The logo remains the "anchor" of trust, while the experience adapts in real-time. The "Human" Premium: In an automated world, "felt" experiences—imperfections, storytelling, and emotional resonance—become the ultimate luxury. Key Takeaway: AI is the engine, but identity is the compass. A brand wins not by being the loudest, but by being the most recognizable and authentic across every automated touchpoint.

Tom Massie of Kentucky, the worst and most unreliable Republican Congressman in the history of our Country, is an even bigger insult to our Nation than Senator Bill Cassidy of Louisiana, who suffered an unprecedented loss tonight by not even being allowed to run in the Republican Primary. This is the first time such a thing has ever happened to a sitting U.S. Senator! That’s what you get by voting to Impeach an innocent man, especially one who made it possible for Cassidy’s Senate win. Very disloyal, but Tom Massie, a major Sleazebag, is even worse! Kentucky, get this LOSER out of politics in Tuesday’s Election. He is nicknamed Rand Paul Jr., another real “beauty,” because of his absolutely terrible voting habits. Vote for Ed Gallrein, a successful Kentucky farmer, and American War Hero, who only ran because he thought that Massie was so disloyal and disrespectful to your President, ME! This is a great man, Central Casting, in fact, who truly deserves to represent the fantastic people of Kentucky, a Commonwealth that I am proud to have won all three times, in record fashion! ED WILL NEVER LET YOU DOWN. MAKE AMERICA GREAT AGAIN! President DONALD J. TRUMP ( TruthSocial: May 17 2026, 12:40 AM ET )​​​‍​​‌‍​​‌‍​​​​​​​‌‍​​​​​​‌‍​​​​​​​​​‌‍​​​​​​​​​‌‍​‌‍​​​​​​​​‌‍​​​​​​‌‍​‌‍​‌‍​‌‍​​​​​​​​​​‌‍​​​​​‌‍​​‌‍​​​​​​‌‍​​​​​‌‍

Spencer Pratt on LA’s drastic NGO problem: “They will take $100M and steal it right in your face.” David Friedberg: “Can you explain what goes on with these NGOs? Like, how do NGOs create a system that the more we spend, and in the last 10 years, the City of Los Angeles, I think, has increased homeless spending by 10X, and the homeless population has doubled, and clearly it's gotten a lot worse. What's the role that the NGOs actually play in this?” Spencer Pratt: “First off, when you said homeless is 2x, homeless is 200x. When Mayor Bass in the debate was like, “It's down 17%,” these are the most cooked numbers. Even the RAND Corporation says it's a 30% increase. But they just drive around and they go, “One, two, three, four, five, six.” They're not going in under these encampments, and bridges, and bushes, and unzipping these tents, and going into the sewers. So we don't even know the count. But let me tell you my first experience with NGOs. After the Palisades fire, FireAid, $100 million raised. Every single person I talked to messaging me, “No one's getting this money. No one's seeing a dollar.” I go to Washington, I ask senators to investigate this. We open up a case. Now all of a sudden, FireAid puts out a legal letter to defend themselves. In their own legal letter from the law firm, they say, “Several of these NGOs gave directly to fire victims.” The list for the $100 million is 200+ (NGOs). Google “several.” It's under 10. So even in their defense, they're telling you, and again, I don't believe one of those, 10 gave directly. The people that they said did, they're like, “We gave gift cards.” Who'd you give gift cards to? You don’t think one fire victim, they're messaging me all day long, said, “Hey, I got a $500 gift card.” So that's when I learned firsthand that these NGOs will take, right in your face, $100 million and just steal it.” @friedberg @spencerpratt --------------------------------------- Thanks to our partner for making this possible Most advertisers have never heard of the platform with an $11B annual run rate in ad spend. by AppLovin — 1B+ daily active users, full-screen video ads watched for a median of 35 seconds, and businesses are profitably spending hundreds of thousands of dollars a day on it. Advertiser access is in closed beta. The window is open at @AxonAdsManager

Randy Hunt (@randyjhunt) is Head of Design at @NotionHQ, where he’ll share how AI is collapsing the distance between design, product, and engineering, and why the next generation of designers will look a lot more like builders. Catch him on the main stage at SuperAI Singapore on 10-11 June.

Word is that Rand Paul and Lauren Boebert, two very difficult, and highly unreasonable, Republican Votes, are right now in the Great Commonwealth of Kentucky, which I won by 31 points, parading around like fools for the Worst “Republican” Congressman in the History of our Party! His name is Thomas Massie, and he is a disloyal, ungracious, and sanctimonious FOOL, who almost never votes for even the best of Republican Values. The man running against Massie, Ed Gallrein, is a true American Patriot, a Farmer from Kentucky, and a Military Hero. He is loyal, and MAGA all the way — VOTE FOR ED GALLREIN, AND WIPE AWAY THE STENCH OF ONE OF THE WORST CONGRESSMEN IN THE HISTORY OF OUR GREAT PARTY, THOMAS MASSIE. MAY WE NEVER HAVE TO DEAL WITH HIM AGAIN! President DONALD J. TRUMP ( TruthSocial: May 16 2026, 6:26 PM ET )​​​‍​​‌‍​​‌‍​​​​​​​‌‍​​​​​​‌‍​​​​​​​​​‌‍​​​​​​​‌‍​​​​​​​‌‍​‌‍​​​​​​‌‍​​‌‍​​‌‍​​​​​​‌‍​​​​​​​​​​‌‍​​​​​​​​​​‌‍​​​​‌‍​​​​​​​​‌‍​​​​​​​​​‌‍