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Another episode of The @SmokelessWord just dropped - this time from South Africa.
Kingsley sits down with Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - to discuss illicit trade, regulation and the vision for a smokeless Africa.
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‘Totally barbaric’
In @SmokelessWord: Cuts, advertising guru @rorysutherland explains why forcing vapers into the same spaces as smokers exposes people to unnecessary temptation.
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In the 1st @SmokelessWord: Cuts, @jackmrankin talks the failures of current tobacco policy.
Its consequences: 35% of the UK cigarette market is illicit, costing £3.5bn.
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On The @SmokelessWord, @jackmrankin MP reveals what he uncovered on a mystery shopper mission.
From hidden shop stashes to Facebook car park deals, Kingsley and Jack explore how widespread the problem has become.
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This week on The @SmokelessWord, @jackmrankin MP puts the UK’s £150 billion fiscal deficit into real-world terms.
His calculation? Roughly £5,000 per household, every single year.
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Why do flavours matter for Smokeless Products? Adoption.
Adult-oriented flavours provide smokers with satisfactory smokeless alternatives to switch completely to.
In the UK, ASH reported, around 80% of adult vapers use fruit, mint/menthol or tobacco flavours.
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#Omni# #SmokelessWorld#
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Millions of adult smokers have switched to smokeless products.
As Vapour Products became widely available, global cigarette consumption has declined by approximately 20%.
That's THR in action.
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Australia is facing a national crisis.
On The @SmokelessWord: Cuts, Theo Foukkare explains the scale of the problem.
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“We haven’t got enough time to verify.”
On The @SmokelessWord: Cuts, Gavin Esler explains why finding the truth in an attention-poor world is harder than ever.
This week on the inaugural episode of The @SmokelessWord: Live from the Lab, Dr James Murphy and Joe Gitchell, CEO of Pinney Associates, on how to accelerate the migration of adult smokers who would otherwise continue smoking completely to smokeless alternatives.
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