Building a Smokeless World requires clear goals and measurable progress. The New Omni™ 2026 Edition outlines our transformation as we shift our business toward potentially reduced risk smokeless alternatives for adult smokers who would otherwise continue to smoke. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers: Download:

Another episode of The @SmokelessWord just dropped - this time from South Africa. Kingsley sits down with Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - to discuss illicit trade, regulation and the vision for a smokeless Africa. Watch now:

‘Totally barbaric’ In @SmokelessWord: Cuts, advertising guru @rorysutherland explains why forcing vapers into the same spaces as smokers exposes people to unnecessary temptation.

In the 1st @SmokelessWord: Cuts, @jackmrankin talks the failures of current tobacco policy. Its consequences: 35% of the UK cigarette market is illicit, costing £3.5bn.

On The @SmokelessWord, @jackmrankin MP reveals what he uncovered on a mystery shopper mission. From hidden shop stashes to Facebook car park deals, Kingsley and Jack explore how widespread the problem has become. Watch now:

This week on The @SmokelessWord, @jackmrankin MP puts the UK’s £150 billion fiscal deficit into real-world terms. His calculation? Roughly £5,000 per household, every single year. Watch now:

Why do flavours matter for Smokeless Products? Adoption. Adult-oriented flavours provide smokers with satisfactory smokeless alternatives to switch completely to. In the UK, ASH reported, around 80% of adult vapers use fruit, mint/menthol or tobacco flavours. Download Omni™: #Omni# #SmokelessWorld#

Millions of adult smokers have switched to smokeless products. As Vapour Products became widely available, global cigarette consumption has declined by approximately 20%. That's THR in action. Download Omni™: