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Can tobacco control and harm reduction work together?
Find out on the inaugural The @SmokelessWorld: Live from the Lab, when Dr James Murphy sits down with @jgitchell, CEO of Pinney Associates, to discuss nicotine, harm minimisation, and much more.
Trailer below ⬇️
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Science. Data. Evidence.
Introducing The @SmokelessWorld: Live from the Lab - your essential guide to the science and innovation making a smokeless world a reality, hosted by Dr James Murphy.
Sneak peek below ⬇️
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THR aims to encourage adult smokers who would otherwise continue smoking to switch completely to smokeless alternatives.
And yet policymakers often misunderstand it.
That's why we created Omni™.
Download here:
#Omni# #SmokelessWorld#
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Underage access remains one of the industry's most significant challenges. But complete bans are not the solution.
BAT supports certain flavour restrictions, retail licensing, stronger enforcement and adult-only design.
Download Omni™:
#Omni# #SmokelessWorld#
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✅ NZ leads in Tobacco Harm Reduction with a smoking rate of just 6.9% due to the availability of smokeless products and public education initiatives = informed choices 🇳🇿
❌ Australia’s vape ban = illicit sales + stalled progress 🇦🇺
Learn more:
#Omni# #SmokelessWorld#
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Japan leads in heated tobacco.
Since their introduction, the market has shifted dramatically: from 2018-2023, cigarette sales fell 33% while Heated Product sales grew by 60%+.
Explore Japan's experience further in Omni™:
#Omni# #SmokelessWorld#
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Illicit trade must be a part of the conversation.
Governments lose billions in tax revenue every single year.
Read the evidence. Join the conversation.
Download Omni™:
#Omni# #SmokelessWorld#
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This month, the Global Nicotine Forum was held.
It was a vital time for policymakers to look at the evidence.
That's why we created Omni™.
It provides policymakers with information they need.
Download Omni™:
#Omni# #SmokelessWorld#
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Why do flavours matter for Smokeless Products? Adoption.
Adult-oriented flavours provide smokers with satisfactory smokeless alternatives to switch completely to.
In the UK, ASH reported, around 80% of adult vapers use fruit, mint/menthol or tobacco flavours.
Download Omni™:
#Omni# #SmokelessWorld#
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Another episode of The @SmokelessWord just dropped - this time from South Africa.
Kingsley sits down with Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - to discuss illicit trade, regulation and the vision for a smokeless Africa.
Watch now:
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