"If the 94 elections are the bricks of democracy, data is the mortar." This week on The @SmokelessWord, South Africa’s former Statistician-General, Pali Lehohla (@palilj01), reveals how the 1996 census became a conduit of peace. Watch now:

When governments enable evidence-led communication, public health benefits. Our newly updated Omni™ 2026 edition features an updated look at Greece, where landmark legislation in 2020 created a framework for communicating government approved risk reduction information to adult consumers at the point of sale. Since then, daily smoking rates have dropped while adoption of reduced risk profile alternatives has grown. Greece shows what happens when policy allows adult smokers who would otherwise continue to smoke to access scientific facts and information. Download the New Omni™ 2026 Edition today: Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.

"Democracy has collapsed." South Africa’s former Statistician-General, Pali Lehohla (@palilj01), joins The @SmokelessWord to explain why only 36% of South Africans still believe in democratic governance. Watch the trailer now!

Building a Smokeless World requires clear goals and measurable progress. The New Omni™ 2026 Edition outlines our transformation as we shift our business toward potentially reduced risk smokeless alternatives for adult smokers who would otherwise continue to smoke. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers: Download:

AI, podcasts, digital capabilities...this is a whole new era for BAT. Our Chief Executive, Tadeu Marroco, discusses how our evolution over recent years is creating the building blocks for our future. Hear the full conversation on The @SmokelessWord:

"You shouldn't be spending time thinking about the alternative." Once you’ve made the call, Tadeu Marroco says it’s time to move forward and execute. Hear the BAT Chief Executive's advice for leaders on The @SmokelessWord. Stream the full episode now:

What does it take to reinvent a 125-year-old business? On the latest episode of The @SmokelessWord, BAT's Chief Executive Tadeu Marroco discusses the new capabilities needed to innovate, transform and perform at the same time. Watch now:

Infrastructure. Trust. Evidence. The transition away from combustion needs all three at once. It also needs regulators and science pulling the same way. Download the New Omni™ 2026 Edition today: For scientists, public health authorities, regulators, policymakers, and investors.

5% strategy. 95% execution. That's how you transform a 125-year-old business, according to BAT's Chief Executive. Tadeu Marroco joins The @SmokelessWord for a masterclass in how to make decisions and then get on with turning direction into success. Catch the trailer below.

Kingsley and Scott are back in the cab, talking through interview tactics, getting ready for a very significant episode of The @SmokelessWord. Are you ready? Check out the teaser below.

49 countries. No single playbook. So what does leadership across Sub-Saharan Africa take? For Johnny Moloto, it starts with respect and recognising our shared “common humanity”. Watch The @SmokelessWord now:

Progress on Tobacco Harm Reduction relies on informed discussion grounded in science and evidence. Highlights from GTNF in Lisbon, where the New Omni™ 2026 Edition was unveiled by our Chief Corporate Officer, Kingsley Wheaton. Download today:

When governments enable evidence based communication, they can support better informed public health decision-making. That's the case we make in the New Omni™ 2026 Edition - updated, expanded, and out now. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.

What happens when illicit trade reaches 75% of a market? “That is a catastrophe,” says Johnny Moloto, who explains the scale of South Africa’s illicit trade crisis and why duty evasion is “a slippery slope”. Watch The @SmokelessWord now:

Coming soon: the New Omni™ 2026 Edition. Building on the foundations established by previous editions, the New Omni™ 2026 Edition continues to advance evidence-based discussion and engagement on Tobacco Harm Reduction and related scientific issues. Omni™ is intended for scientists, public health authorities, regulators, policymakers and investors. It is not intended for consumers. Looking forward to connecting with stakeholders at GTNF next week.

Coming soon: the New Omni™ 2026 Edition. Building on the foundations established in the previous version, the New Omni™ 2026 Edition continues to advance evidence-based discussion and engagement on Tobacco Harm Reduction and related scientific issues. Omni™ is intended for scientists, public health authorities, regulators, policymakers and investors. It is not intended for consumers.

Why would a leading scientist join a tobacco company? For Dr James Murphy, it came down to purpose. On The @SmokelessWord: Cuts, he recalls the moment he saw BAT’s ambition and knew he wanted to be part of the journey. Watch now:

Another episode of The @SmokelessWord just dropped - this time from South Africa. Kingsley sits down with Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - to discuss illicit trade, regulation and the vision for a smokeless Africa. Watch now:

THR aims to encourage adult smokers who would otherwise continue smoking to switch completely to smokeless alternatives. And yet policymakers often misunderstand it. That's why we created Omni™. Download here: #Omni# #SmokelessWorld#