Omni™
@smokelessworld
Forward Thinking for a Smokeless World. @BATplc
Listen to 'The Smokeless Word' podcast now at link below.
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5% strategy. 95% execution.
That's how you transform a 125-year-old business, according to BAT's Chief Executive.
Tadeu Marroco joins The @SmokelessWord for a masterclass in how to make decisions and then get on with turning direction into success.
Catch the trailer below.
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Kingsley and Scott are back in the cab, talking through interview tactics, getting ready for a very significant episode of The @SmokelessWord.
Are you ready?
Check out the teaser below.
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Australia is facing a national crisis.
On The @SmokelessWord: Cuts, Theo Foukkare explains the scale of the problem.
Watch now:
49 countries. No single playbook. So what does leadership across Sub-Saharan Africa take?
For Johnny Moloto, it starts with respect and recognising our shared “common humanity”.
Watch The @SmokelessWord now:
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Progress on Tobacco Harm Reduction relies on informed discussion grounded in science and evidence.
Highlights from GTNF in Lisbon, where the New Omni™ 2026 Edition was unveiled by our Chief Corporate Officer, Kingsley Wheaton.
Download today:
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When governments enable evidence based communication, they can support better informed public health decision-making.
That's the case we make in the New Omni™ 2026 Edition - updated, expanded, and out now.
Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.
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What happens when illicit trade reaches 75% of a market?
“That is a catastrophe,” says Johnny Moloto, who explains the scale of South Africa’s illicit trade crisis and why duty evasion is “a slippery slope”.
Watch The @SmokelessWord now:
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Coming soon: the New Omni™ 2026 Edition.
Building on the foundations established by previous editions, the New Omni™ 2026 Edition continues to advance evidence-based discussion and engagement on Tobacco Harm Reduction and related scientific issues.
Omni™ is intended for scientists, public health authorities, regulators, policymakers and investors. It is not intended for consumers.
Looking forward to connecting with stakeholders at GTNF next week.
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Coming soon: the New Omni™ 2026 Edition.
Building on the foundations established in the previous version, the New Omni™ 2026 Edition continues to advance evidence-based discussion and engagement on Tobacco Harm Reduction and related scientific issues.
Omni™ is intended for scientists, public health authorities, regulators, policymakers and investors. It is not intended for consumers.
Show more
Why would a leading scientist join a tobacco company?
For Dr James Murphy, it came down to purpose.
On The @SmokelessWord: Cuts, he recalls the moment he saw BAT’s ambition and knew he wanted to be part of the journey.
Watch now:
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Another episode of The @SmokelessWord just dropped - this time from South Africa.
Kingsley sits down with Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - to discuss illicit trade, regulation and the vision for a smokeless Africa.
Watch now:
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THR aims to encourage adult smokers who would otherwise continue smoking to switch completely to smokeless alternatives.
And yet policymakers often misunderstand it.
That's why we created Omni™.
Download here:
#Omni# #SmokelessWorld#
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75% of the market is illicit.
South Africa’s tobacco crisis demands action, Johnny Moloto - BAT’s SSA Area Head of Corporate & Regulatory Affairs - tells The @SmokelessWord this week.
His suggestion? Illegal operators must be prosecuted.
Catch the trailer below.
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Most Private Members’ Bills go nowhere.
But @Andrew4Pendle’s made it onto the statute book.
On The @SmokelessWord: Cuts, he reflects on the “light bulb moment” when he realised the impact an MP can have far beyond their own constituency.
Watch now:
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Underage access remains one of the industry's most significant challenges. But complete bans are not the solution.
BAT supports certain flavour restrictions, retail licensing, stronger enforcement and adult-only design.
Download Omni™:
#Omni# #SmokelessWorld#
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80% of physicians in India wrongly believe nicotine itself is a carcinogen, according to @ChaunceyGardner.
He explains why decades of conflating nicotine, tobacco and smoking has created confusion.
Watch The @SmokelessWord: Live from the Lab now:
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“We haven’t got enough time to verify.”
On The @SmokelessWord: Cuts, Gavin Esler explains why finding the truth in an attention-poor world is harder than ever.
From sceptic to advocate: @ChaunceyGardner joins Dr James Murphy to unpack the evidence behind tobacco harm reduction, misconceptions surrounding nicotine and why listening to people who have switched matters.
Watch The @SmokelessWord: Live from the Lab now:
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Ever wondered what’s actually inside an oral nicotine pouch? 🔍
✅ Cellulose-based filler
✅ Nicotine
✅ Water
✅ Sweeteners
Want to find out more?
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Winning takes its toll.
After @McLarenF1 secured both championships, @ZBrownCEO admits: “I feel like I ran a marathon.”
On The @SmokelessWord: Cuts, he reflects on the energy it takes to reach the top.
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