Despite recent disruptions and regional volatility, Saudi Arabia remains committed to its long-term sporting ambitions. The Kingdom's sports market is valued at approximately $8.5 billion, with a target of $22.7 billion by 2030 and around $5 billion in investment opportunities. With the AFC Asian Cup scheduled for January 2027 and the FIFA World Cup in 2034, Saudi Arabia aims to become a global sporting powerhouse, with grand events and top-notch facilities. @ahmadnawaz93 @SabaShafiq01 #SaudiArabia# #SportsInvestment# #AFCAsianCup2027# #FIFAWorldCup2034# #PakistanTV#

Feras Sheraiff, Head of Sports Investment, MENA Investments Division at PIF, participated in a panel discussion focused on the relationship between investment funds and sport IP at the 3rd edition of sport business summit Sport Définition 2026 in Paris.