Spotify is rolling out the ability to label artists as being an ‘AI Persona.’
The label can only be applied by creators themselves or by Spotify if they detect an artist to be AI-generated. Artists labelled as an AI Persona will be excluded from personalised recommendations.
Spotify announces "AI Persona" label that will be applied to AI-generated artist profiles starting next month.
Songs from these “artists” will not be included in personalized recommendations on the platform.
Spotify has removed over 75,000,000 AI-generated songs in the past year, claiming AI-generated music was ripping off actual artists.
However, AI-generated music is still allowed as long as it has "creative intent".
Spotify reports that over the release weekend (July 3-5, 2026) of ‘Confessions II,’ the following songs brought the most first-time Madonna listeners:
"La Isla Bonita"
"Like a Prayer"
"Hung Up"
"Material Girl"
"4 Minutes" (feat. JT & Timbaland)
"Vogue"
"Into the Groove"
"Crazy for You"
"Frozen"
"Like a Virgin"