Sony CEO Hiroki Totoki says the company no longer needs to aggressively push PS5 hardware sales as the console enters the latter half of its lifecycle. Rather than just trying to sell as many consoles as possible, Sony wants to make more money from the players already on PlayStation. With around 125 million monthly active users, the focus is now on recurring revenue and getting more value from each customer over time. It’s less about “sell more PS5s” and more about “make more from the players we already have.”

Sony CEO Hiroki Totoki says the current memory shortage actually came at a “lucky” time for PlayStation. “It is lucky, you know, we are in the latter half of the lifetime cycle of a PS console. That means that we do not need to aggressively sell the console today. And rather than that, we’re focusing on recurring revenue from the current, you know, the user base.” PlayStation had 125 million monthly active users as of June 30, so Sony is increasingly focusing on revenue from its existing players through services like PS Plus.

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Japanese company TOTO, famous for making high-tech toilets, saw its stock price jump sharply after reporting strong growth in its ceramics business. This is because they make special ceramic parts used in producing computer chips for AI. These parts hold silicon wafers steady during manufacturing. Thanks to high AI demand, TOTO is investing more to expand this ceramics division. In the last financial year, sales in this unit grew 34% to 67.4 billion yen. The division now accounts for more than half of the company’s total profit.