PlayStation boss Hiroki Totoki says “creativity is for humans, not AI.” Speaking with Take-Two CEO Strauss Zelnick, Totoki said AI can be a useful tool for developers but won’t replace people, as creativity remains a human strength. “Of course, I encourage my people to use AI in a certain manner, but we try to protect the rights of rights holders, creators, and artists.” Zelnick added that while AI may not replace developers directly, those who embrace it could replace those who don’t. He also argued that AI relies on existing data, while truly unexpected ideas come from people making original creative choices. Both companies use AI internally, but Take-Two says there is no AI in GTA 6.

Sony CEO Hiroki Totoki says the company no longer needs to aggressively push PS5 hardware sales as the console enters the latter half of its lifecycle. Rather than just trying to sell as many consoles as possible, Sony wants to make more money from the players already on PlayStation. With around 125 million monthly active users, the focus is now on recurring revenue and getting more value from each customer over time. It’s less about “sell more PS5s” and more about “make more from the players we already have.”

Sony CEO Hiroki Totoki says the current memory shortage actually came at a “lucky” time for PlayStation. “It is lucky, you know, we are in the latter half of the lifetime cycle of a PS console. That means that we do not need to aggressively sell the console today. And rather than that, we’re focusing on recurring revenue from the current, you know, the user base.” PlayStation had 125 million monthly active users as of June 30, so Sony is increasingly focusing on revenue from its existing players through services like PS Plus.

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