A great UA campaign doesn’t start at launch - it starts with the setup 🎯 If you want your campaigns to scale, you need a strategy for your creatives, budgets, bidding, and geo-targeting from day one. We broke down the four major pillars with our best practices so you can audit your current strategy and fix the leaks. 🔗 Read the full guide:

Productive discussion with @SergiiMarchenk3 and @ua_minfin in Dublin today. In an uncertain environment, implementation of reform commitments and strong international support remain critical for Ukraine.

This is clearly a Russian POW that has been released for UA drone training purposes. He’s unarmed, unclothed, in a random field. Ukraine released this video to make fun of him. Sad.

If your ad optimization stops at Day 7, you could be leaving long-term LTV on the table… To maximize UA scale for Wool Puzzle 3D, XGame Studio expanded their strategy beyond their D7 ROAS setup. By layering Unity’s D28 Ad Revenue and D28 Hybrid ROAS campaigns onto their existing portfolio, they captured high-value users whose monetization compounds over a longer 28-day window. The Results: 🎯 4x increase in iOS D28 retention 📊 More than 2x scale for an established hit 💵 Higher ad monetization efficiency without compromising short-term yield "Unity's D28 Ad Revenue campaigns helped us impressively scale Wool Puzzle 3D with high-quality users. We were able to grow the game and our ad revenue, without sacrificing near-term efficiency." — Ms. Phuong, CMO, XGame Studio 🔗 Get the full breakdown of their strategy in our latest case study:

Ready to scale your next campaign with Unity Ads? Success starts with choosing the campaign type that maps directly to your goals 📈 We broke down each campaign type available in Unity Ads and how each one accelerates your UA goals. 🔗 Read the full breakdown of the various campaign types, their tradeoffs, and when to use each:

Nearly 200 Ukrainian defence companies. 385 people trained. 40% of them founders and executives. Smart Force Academy spent a year helping Ukraine's arms makers move from fast growth to built-to-scale — a joint project with @kse_ua. According to @AnnaGvozdiar, Advisor to the Minister of Defence, Ukraine’s defence industry is undergoing rapid development and transformation. Now, with the support of the Ministry, KSE is continuing Smart Force Academy 2.0 in a new format. Read more: