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We added $1M ARR last week alone. Here are our highest conversion rate channels and what we've learned through a lot of trial and error. Free game!! 1// In-person events. The best channel we have in terms of conversion rate / ROI. We used to host our own events (just Petra Labs inviting people) and struggled to get great attendees. We then shifted to outsourcing the hardest part (getting ppl to show up) to trusted partners. We've had a lot of success partnering with vertical-specific influencers (s/o @andruyeung @RosenZone @taykcrane) and having our investors source on our behalf (@jerseejess BEST early stage investor there is!). We've hit a good flow and now average 2-3 dinners per month. 2// Referral / channel partners. This is a tricky one and for most start-ups it ends up being a massive time drain and they stop investing in it. It was the same for us at the beginning too. But, we did a few things that I think turned the tide: -> Shift away from other "businesses" that are in the same boat as us. We've found absolutely 0 success getting other companies to send their own customers our way. And in reverse, theres a REALLY high bar for me to hit up one of my customers and ask them to go spend money on someone else. -> Focus more on people who have networks that they don't have vested interests in. E.g. actual customers of ours, prospects in our pipeline that like us but aren't ready to convert yet, influencers who have a lot of reach and can make good money sending people our way, etc. -> Automated follow-up reminders. Basically have a claude-built system that makes sure these relationships stay warm. 3// Posting on LinkedIn + daily connections. Every day I send out cold connection requests to people in my ICP. And then I leave it, and don't message them. Through this method, I've added about 2000+ followers over the last year alone in my core ICP. Then, you let the content engine rip. Daily / weekly posts about: research, customer case studies, company culture + success, hot takes in your industry, etc. Eventually, they'll reach out to you. Takes time, but it's totally free, and when the call request comes in, we convert at 30%+ rates and only lose on price / being too expensive.