YOUTUBE BRINGS AMAZON DIRECTLY INTO ITS SHOPPING AFFILIATE PROGRAM Eligible U.S. creators can now link their Amazon Associates or Influencer account to YouTube and tag Amazon products directly inside Shorts, long-form videos and livestreams, instead of relying on links buried in descriptions. The integration pulls from a curated Amazon catalog, supports automatic product tagging, tracks clicks and earnings inside YouTube Studio, and pays Amazon commissions through AdSense alongside creators’ existing YouTube affiliate earnings. For viewers, the tags send them directly to Amazon to complete the purchase. YouTube says a July test found product tags generated 110%+ more clicks than description links alone.

.@YouTube Shopping 🤝 @amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. @YouTubeCreators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

YouTube Premium is getting more expensive in several countries across Europe and Asia. Some plans are increasing by almost 17%. In Spain, the individual plan is rising from €13.99 to €15.99 a month, while the Family plan is rising from €25.99 to €29.99. Prices are also going up in other countries, including Portugal, Italy and Singapore. Google says the higher prices will help it “continue to improve Premium and support creators and artists.” The new prices will start from the next billing date on or after September 23, 2026.