"Advertising only sucks when it's irrelevant." @zdubs33 "You're sitting on the couch watching YouTube and you get an ad for Viagra or something, and I'm like, I don't need this." "But then I get an ad for, I don't know, a softball bat company that's 20% off and you order them. Thank you for showing me this." Stabledash makes money on what is technically advertising, says @drewrogers "Because it's so targeted and so relevant, it really doesn't feel like advertising." "We really want to create conversations that are valuable and that's a perfect example of that in action."

$WMT: Walmart advertising carries >70% margins versus roughly 5% for core retail “We have a great high-margin advertising business, over 70% margins compared to 5-ish percent for the core retail business. And this profitability is incremental to Walmart.”

From @WSJFreeEx via @WSJOpinion: Advertising your willingness to work only with actors who share your narrow politics seems like a poor way to craft a long and durable career, writes @MattHennessey.

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