The UKâs advertising regulator has banned ads for four mobile games because they showed gameplay that players canât actually find in the games.
The games are Farm Heroes Saga, Pixel Flow, Dark War Survival and Idle Zombie Miner.
King tried to avoid the issue by adding a âNot actual gameplayâ disclaimer to its ad, but the regulator said that wasnât enough. Dark War Survival was also criticised for using fake award badges in its ads.