A new type of ad is appearing on city streets: trucks with huge digital screens showing “3D” animated ads while driving through traffic. The screens are actually flat but use a visual effect called anamorphic animation to make images look like they are popping out of the truck, making the ads appear almost real. This technology is similar to the famous 3D billboards in places like Times Square and Shibuya Crossing, but now the ads move through the streets instead of staying in one place. People say they’re too distracting, especially in heavy traffic, and it’s bad for drivers trying to pay attention.

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