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"Boredom is the enemy of the attention economy. We have been taught to fear it." Robert Macfarlane makes the case for boredom: "I always wonder about the phrase 'paying attention.' It seems to bring attention into the capitalist economy: we pay attention, and in return, something is paid back to us." "Maybe we give attention. That feels truer to the idea of unselfish and unselfing attention." "We're in an attention fracking economy, which is always shattering and mining our attention for each monetizable unit." "Boredom is an opening of possibility. It's when the mind starts to wander and starts to notice things that were latent in the painting or the landscape or the person."
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Every new chain creates a new attention economy. New wallets. New communities. New liquidity. New meta. Some of the biggest cooks happen before everyone realizes where attention is flowing. Robinhood Chain is just getting started, and my trench group is suddenly alive again with tickers flying every few minutes. Keep an eye on what @virtuals_io is cooking over there. You're earlier than you think.
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all i wanted was to copy a character without entering the attention economy
Brainfood founder @sytaylor predicts AI agents will replace the attention economy with an entirely new "intention economy": "AI has the annoying habit of going nothing, nothing, nothing, SaaSpocalypse." "I don't think an agent wants to be entertained. They wanna be productive, and they wanna be as efficiently productive as they possibly can be." "Advertising monetizes the gap between you having a desire and finding the thing that you wanted. Agents don't have that gap. They show up exactly knowing what they want." "If you ask an agent, 'How should I use payments?' Stripe comes top. It always recommends GitHub. It tends to really like Vercel. Agents are already making purchasing decisions, you just don't realize it yet."
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How modern marketing works: 1. 10,000 people post about how stupid we are for buying @perps 2. Attention economy forms around Solana perps and how shitty or good they are 3. Volume and OI on Solana perps grow 50% overnight
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Viewers at home could have a flutter with spread-betting companies on how long it will take her to stop twitching – I’m imagining dynamic odds, flickering across the bottom of the live feed. And think of the merch: "I was supposed to be executed by lethal injection and all I got was this lousy T-shirt.” We live, as we're often told, in an attention economy – one in which abstractions like the impersonal administration of justice, legal principle and human dignity are a poor second to the visceral thrill of spectacle, ragebait, and the latest viral atrocity; one where the logic of terrorism and the logic of political communication and the logic of pornography are becoming near indistinguishable. Public executions for macho thrills are just the next step along the road, and public executions for profit are the step after that. It's, y'know, a no-brainer. ✍️ Sam Leith Article | | @questingvole
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It is getting pretty clear that @LaunchOnSF is not competing for meme launches alone but it is competing to own the speculation layer of every crypto/RWA community. All this while Pump’s model was largely one casino denominated in SOL while STONK' model now is more expansive. Now people might say Pons currently reports higher gross fees but remember rankings depending on whether they mean fees, revenue or holder payouts. For solana:6GmAFSYs4gk3FDao5FzzySQpPZaWsa4rUJHacpMpUNgx token valuation, revenue and mechanically verified buyback spend are the metrics that matter. Which is why the ratio worth looking here is mcap vs recurring buyback capacity cuz ~59% of STONK lifetime revenue has gone to buybacks, while the current 7D revenue pace annualises ~$350M which shows why the token can rerate violently if activity stabilises even materially lower. The positive loop is👇 more quote-pair communities → more token launches and post graduation volume → more revenue → more buybacks/burns → stronger STONK balance sheet & reflexivity → higher quality launches choose STONK This is why solana:6GmAFSYs4gk3FDao5FzzySQpPZaWsa4rUJHacpMpUNgx is more like a cashflow index on Solana’s attention economy.
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$SOL volume feels a little too stable today... but honestly, quiet timelines like this are usually when the alpha corner starts smelling money first One project I’ve been watching closely today is $VIRL Personally, I’ve always liked these “Meme + Utility” type projects because at least they have a clear direction instead of being another random meme coin praying for a pump The core idea behind is actually very simple : “Trends appear first. Coins are just tools to tokenize attention” Instead of forcing memes into existence and hoping they go viral, AI scans TikTok, X, Reddit, and social media in real time to detect : - rising hashtags - unusual engagement spikes - shifting sentiment - cultural trends before they explode Once the AI spots a trend with potential, users can instantly deploy a memecoin through with almost zero friction , no coding, no complicated setup What I like most is this : The AI doesn’t create memes It hunts where attention is ABOUT to flow That’s why their slogan actually hits : “The trend is live. The coin isn't yet. That gap is the trade ” And honestly, most money in this market is usually made inside that exact gap What really made me pay more attention today is the fact that they officially launched V2 FULLY LIVE instead of another endless “coming soon” testnet narrative + Some of the upgrades include : - Jupiter routing integration - optimized mobile UI/UX - faster deployment flow - upgraded backend + RPC infrastructure for handling market FOMO load They’re also pushing hard on CoinMarketCap verification, Binance Square exposure, and Telegram trend feeds From the outside, it genuinely feels like the team wants to build real infrastructure for the “attention economy” on Solana rather than just farming one meme cycle and disappearing If is the place where coins get minted, then wants to become the place that tells you which narrative is worth minting before the market notices it + Their roadmap is also pretty ambitious : - AI Attention Engine - Real-time Trend Terminal - Liquidity flow tracking - Social-driven alpha infrastructure But of course, every narrative has risks + The biggest concerns for me are : - Is the AI fast enough ? If the trend is already x5 or x10 before detection, then it’s already too late. - Can it filter signal from noise ? Social media is full of bots and fake engagement now. If the filtering isn’t strong enough, it could end up deploying pure garbage narratives - Execution still matters most SOL PVP moves insanely fast. Even with a great tool, slow execution still turns users into exit liquidity + Overall : I genuinely think this is a project worth putting on the watchlist The combination of AI + Attention + Memecoins + Real-time trends fits the current market extremely well, especially if SOL volume starts heating up again Now it’s all about watching how V2 performs in real market conditions and whether their AI can actually sniff trends faster than the broader market What do you guys think ? Does this actually have the potential to become a real alpha-hunting tool, or is it just another “old wine in a new bottle” narrative ? BiywH8Eq2CbGhwMHKwCnfTiccWJwN7r1Q4Qn9hsypump
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Scrolled through the TL Somehow many are suddenly so bearish, crashing out over every single topic they read while probably staring at the LTF chart. Not much thesis work or narrative focus, mostly noise. Doing mostly nothing is an edge here. My quick take: This is a bull market uptrend and flushes like this can happen, especially when the classic yearly binance spot selling (10/10 fears), AI math + openAI revenue talks and other bearish news all converge on one point in the chart and naturally create uncertainty. Inexperienced late entries will capitulate thinking everything goes to zero, just to overtrade the next consolidation phase (emotional trading). I know it's hard to hold late entry spot bags, but the invalidation must be based on a clean HTF framework set beforehand, not on a post someone read on the toilet in the morning, followed by panic selling and bear posting without knowledge, edge or framework. CT is mostly full of emotional shitposting without any real meaning, and that's the fun most of the time. But most people confuse it with real news that could actually shift momentum and bias. I can't spot any of that here. This cycle's narrative is tokenization and we've been seeing actual adoption from banks and giant financial institutions. My approach since the overall BO into a bull market uptrend a few weeks ago is watching the HTF charts, researching developments of quality coins, staying mostly in spot and doing nothing beyond trading high liquidity phases onchain. Regarding onchain, there have always been high and low liquidity phases. TPing and off ramping into the high liq phase is the whole reason we trade onchain in the first place, to secure profits for financial freedom. Nobody can time everything to the perfect day and losing your port ATH is completely normal. But most people lack capital protection in exactly the phases where it's crucial (PA momentum lost, thesis broken, catalyst gone, sentiment turning aggressive...) Easy to make money on the way up. Somehow hard for most to TP and offramp into the green days (urge to make more, inner drive to make it), also harder to cut on the way down when your thesis and the pattern dynamics lose the momentum you wanted to see. It's all about off ramping gradually and protecting those gains by resisting the urge to make even more quickly. Your brain wants a pause, but you can't take one until you've made it. This is mostly an emotional death spiral for trading onchain. It's okay to miss out on trades and narratives from time to time. It's less okay to roundtrip a lot of what you made by nailing trades and narratives early on. New leg ups on narratives can always be traded again with smaller capital, bc the emotions will be much lower that way. Selling something just to immediately rotate into another bag isn't the way most of the time. Most of the time it's better to rotate the majority into less risky assets or just cash and trade with what's left, instead of overthinking what could, would or should have been. But that's just my framework. I'm not perfectly timing every trade and often execute them badly as well. What I do know is when and how to protect most of the capital I've made, which is an edge over most traders in this fast paced attention economy. Find yours, slowly and with intention. No one needs to make it big every single year. Protecting what was made in the easy phases is what’s crucial, no matter how much it was. Before PnL size even matters, it’s the routines that run automatically in your head, built on the right mindset. PnL size naturally grows with experience and an established framework. Back to doing mostly nothing.
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