Dressmaker developer Sabrina Becker says women are still an underserved audience in gaming. “We were definitely targeting women from the get-go,” “Women are such an underserved market in video games, even though women love video games.” The team saw how popular dress-up games are on platforms like Roblox and wanted to create a deeper experience for that audience. It seems to have worked: Dressmaker has over 17,500 Steam reviews with a 98% positive rating, and still averages more than 15,000 concurrent players a month after launch. The game has also attracted older players, with some reviewers saying it even brought back their love of sewing.