Dressmaker developer Sabrina Becker says women are still an underserved audience in gaming.
“We were definitely targeting women from the get-go,” “Women are such an underserved market in video games, even though women love video games.”
The team saw how popular dress-up games are on platforms like Roblox and wanted to create a deeper experience for that audience.
It seems to have worked: Dressmaker has over 17,500 Steam reviews with a 98% positive rating, and still averages more than 15,000 concurrent players a month after launch.
The game has also attracted older players, with some reviewers saying it even brought back their love of sewing.