For 364 days of the year, you cannot buy a ticket to Glastonbury. All you can do is fill in a form saying you want one. On one single day, the tickets go live. Over 700,000 people have already signalled interest. There are 130,000 tickets available, and they sell out almost instantly, and hundreds of thousands of people are disappointed. That's not a ticketing strategy - that's a masterclass in marketing for signals first and then sales. Most businesses do the opposite - they promote the thing they're selling, hope people buy it on the spot, and wonder why the conversion rate is so low. They've skipped the signalling step entirely and gone straight to asking for money from people who haven't had the chance to warm up, self-qualify, or build any anticipation. The magic number for most businesses is a ratio of five signals to one sale. For every five people who fill in a form and tell you they're interested, one will convert. Some businesses run at 15 or 20 to one, and they're still wildly profitable because the signal was free to collect and the data it generated made every sales conversation sharper. Stop promoting the sale and start promoting the signal. Join my free 90-minute Masterclass - The 7-Figure Demand System, where I'll show you exactly how I create demand, attract better leads, and turn more of them into clients: