It you're struggling with sales, the product isn't the problem, it's this... --- Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads:

Running several businesses is easier than running one, and it comes down to a structure you can copy. Microsoft runs everything from Office to Xbox under one structure with a single CEO and 300,000 employees underneath, so a group of small businesses can't be harder than that. When I only had one business I got sucked into every little drama going on inside it, whereas with several I end up doing only the things I'm meant to be doing. Each business repeats the same three roles - a Head of Growth, a Head of Delight and a General Manager who acts as the Swiss Army knife - and my own job is to be the Key Person of Influence across all of them. I break down the full structure in this video:

If you want 10 great leads a month, you first have to generate 100 'bad' ones. As soon as you tell people you're great at what you do, you attract unwanted attention along with the wanted kind, and without a qualification process you end up swamped with pointless sales conversations - with people who have no budget, no problem to solve and no idea who you are. You have to get rid of the fantasy that you can only have quality leads. Quality comes from quantity, and a qualifying question on an online assessment tells you straight away who's a good fit - when 100 leads come in, you know which five or six are pre-qualified and worth calling back immediately. I've put together a 20-minute blueprint on what goes on a landing page and how it feeds a call to action - over 50,000 entrepreneurs have watched it:

You can stop chasing leads, pushing for the discovery call and discounting your packages, and only speak to clients who are ready. You don't hate selling - you hate feeling salesy. You know you're good at what you do, but you hold back because you can't stand the chasing, so the clients you want go to someone louder. No coach or consultant ever won a client the first time they met them. People warm up - they find you, learn a bit, build some trust and decide in their own time - and salesy is what happens when you rush that. Stop pushing and let them warm up on their own with a quiz to fill in, a video to watch or an assessment that shows them exactly where they're stuck, with hints that you're the one to fix it. Do it right and it all happens while you sleep - people getting to know you, trusting you and deciding they want to work with you without a sales call - and then you only speak to the clients who are ready. Watch the $1M Lead Gen System Blueprint here:

What you need to sell a business on its future, not its past... --- Watch how one dinner party built the relationships that launched my entire UK business:

10 to 30 qualified conversations a month is enough to double most businesses - and that includes businesses already doing over eight figures. I've spent the last 25 years generating hundreds of thousands of leads and tens of millions in revenue from these strategies, and it came up in a mastermind of over 120 entrepreneurs building seven, eight and nine figure businesses. A qualified lead has a budget, a problem they haven't solved, an outcome in mind and enough interest to have done some research. For some of them that means buyers for six and seven figure deals, for others it means the right 10 to 30 influencers to run a campaign. You don't need to go viral or reach tens of thousands of people to get there. I've put together a 20-minute blueprint on what goes on a landing page and how it feeds a call to action - over 50,000 entrepreneurs have watched it:

If you want a business that carries on working when you're not in the room, there's a shift to make from activity to assets, and most founders never make it. A business that pays you a salary runs on activity - you deliver and get paid, and the moment you stop delivering the income stops with you. A business that builds you an asset works differently, because assets have permanence - a video on YouTube or a book carries on working long after the work of making it is finished. In every business I run, we create new assets every quarter, and that's what makes a business take on a life of its own - the assets, not the activity. A pitch you've trained deliberately is an asset that does half the selling before the conversation even starts. Winging it on instinct keeps you on the salary side of the line, because you have to turn up and do it all again in every new conversation - a pitch that's been rehearsed, refined, tested and improved carries on working without you in the room. This video breaks down exactly how to fix yours:

There's a reason people can be good at what they do, get nods and "I'm interested," and still not get the sale - they haven't warmed up yet. It comes down to three numbers: 11, 7, 4. 11 interactions, because the first ten blur into everything else people scroll past - the eleventh is the one where it clicks, "oh, them again." 7 hours, because that's roughly how long someone needs with your content before they trust you like they've known you for years. 4 experiences, because people want around four good moments (like a quiz they enjoyed, a video that helped, or an email that landed just right) before they feel safe buying. Skip this and you're asking for the sale before anyone's ready. Get it right and by the time someone reaches you, the decision's already made. Building those interactions on autopilot is what I teach in my free masterclass:

Every sale that's ever happened followed the same pattern in the buyer's head, and once you see it you can't unsee it. First they get clear on where they are now - the frustrations and the things not working. The reality they're stuck in. Then they picture where they'd rather be, the version where the problem's solved and life looks the way they want. Between those two points sits a wall with the obstacles and the rules in their head about how it has to be done. That gap is the tension that makes someone ready to buy. Most businesses never help people see either point clearly, let alone the gap between them. A quiz does that work for you - it gets someone clear on where they are, where they want to be, and the obstacle in between, then positions you as the path of least resistance to get there. That's exactly what I teach in my free masterclass on building lead-generating quizzes:

If your business isn't getting easier as it grows, you've stopped paying attention to your assets. An asset is anything with permanence - anything that keeps working regardless of what the team is doing that day. You've already built some: your website or a set of testimonials. But also, a documented way of doing things that works. The problem is most founders build them once and stop. Start with the unglamorous ones such as a clean database, a brand guidelines document, or awards that let people discover you're good without having to think about it. Then build the ones that talk for you, like a video or a book. I write a book every two years, and regardless of what I'm doing that week, it's out there working on my behalf. Go a year without adding to that list and the business gets heavier, not easier - every new client lands straight back on you. So every quarter I ask myself one question: what new assets did I build? Stack enough of them and the business takes on a life of its own - that's the difference between owning a business and having a job you can't leave. I run four products like this across every business I've built. Here's how I structure them:

Want to double your business in a year? Stop expecting people to be mind readers. Do this instead. --- Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads:

People judge you within seconds of meeting you, and there isn't much you can do about that wiring. What you can control is what they judge you on. Introduce yourself the way most people do (your name, role, a general description of what you offer) and you've placed yourself in the average category before the conversation has even started. The alternative is naming the specific type of person you help and the specific problem you solve for them, backed by intellectual property nobody else in the room has. That single shift moves you from forgettable to top 10% in your industry, in the same handshake. The starting point is identifying the game you can play and win, based on your own background. Get that right and every introduction reinforces your status instead of costing you it. I break down exactly how to build that pitch here:

When your price is visible but your demand isn't, buyers see everything they need to talk you down - and nothing that tells them to move fast. They can compare you to every competitor, but they can't see the queue forming behind them. That's why so many businesses end up discounting instead of growing. Flip it by making interest visible (with a waiting list or an assessment that keeps filling up) and buyers stop comparing prices and start wondering if they'll get in at all. I built a free blueprint for creating that kind of demand without chasing a single lead. Grab it here:

Don't take another step towards selling your business until you've watched this. --- Watch how one dinner party built the relationships that launched my entire UK business:

I run multiple businesses across multiple time zones, with hundreds of people on the team and thousands of clients worldwide. And the whole thing runs on five words. If that sounds like hell to you, you might not be running your business as effectively as you could. I love it, and it works because every business I'm involved with runs on the same five A's. 1. Alignment. The whole team understanding where we've come from and where we're going. Our origin, mission, and vision, and a three-year target broken back into what we're doing in the next ninety days. 2. Awareness. Great companies don't wait for things to break. They surface what they can see coming, capture it, and talk about how they'll address it, long before it festers into a problem. 3. Accountability. Every person knows exactly what they're accountable for and the numbers they're measured against, and every person knows what everybody else is accountable for too. It's all out in the open. 4. Activity. The Perfect Repeatable Week. Monday morning, everyone names the 3-6 things they're working on. Friday afternoon, we check how many of them got done. 5. Assets. Every quarter we turn that activity into something permanent, something that carries on working regardless of what the team are doing that week. None of it works without the right structure underneath it. Watch the full breakdown of how I run multiple businesses as one ecosystem:

The missing piece of content that's keeping your business stuck at its current growth rate. --- Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads:

If you spend money to win customers, you need to be using this ratio. The head of growth lives and dies by a metric called CAC to LTV, which is the cost to acquire a customer relative to the lifetime value of that customer. For most businesses with a decent margin, you want this at 3:1. For every $1 you spend acquiring a customer, you want at least $3 back in lifetime value. Spend $1,000 acquiring a customer, you'd better hope they spend $3,000 with the business. Obviously it can be much better than that - spend $1,000 acquiring a customer who spends $10,000, and the maths changes entirely. As the business owner, you're the head of growth. Which makes this your number to know. And the fastest way to move that ratio in your favour is a better pitch. This video breaks down how your pitch can start the selling before the conversation even starts:

For every 100 people who land on your page, 96 leave without a trace. Here's how to keep them. A normal landing page converts at around 4%. Swap it for a quiz, and that jumps to 40% - same traffic but ten times the leads. That's not a typo. Here's why: people will scroll straight past a page asking for their email, but ask them a question about themselves, and they have to know the answer. Take the dating coach who built a quiz called "Are you ready to start dating again after a divorce?" Ten questions, and you get your dating readiness score. People who'd never book a call happily answered all ten, because they genuinely wanted to know. One person scored 10 out of 10 for knowing what they wanted, but 4 out of 10 for confidence. She knew before they'd even spoken: the job wasn't finding them a match, it was building their self-worth. She'd got a lead who'd already handed her their exact problem before the conversation even started. You can have one up and running in an afternoon. Get the $1M Lead Gen System Blueprint now:

Make sure you finish your assessments with this question, it's an absolute gem. Here's why... --- Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads: