Revenue is the worst number for telling whether you have product-market fit.
I’ve heard founders claim PMF at under $500K in ARR, and others at $7M say they’re nowhere close. Same question, opposite answers, and revenue explained none of it.
Then I heard a definition of PMF from
@daltonc with no revenue threshold at all. It came down to two things: low churn and strong NRR.
Revenue tells you people bought once. Churn tells you whether they’d buy again. NRR tells you whether they want more. Strong revenue with high churn means you’ve built a good acquisition motion, on top of a product people leave.
So at Artie, revenue is a target, not proof. We still set the goal and hold ourselves to it. The proof however is two numbers: churn under 3% and NRR above 170%.
Now when I ask whether Artie has PMF, the question is how much of our revenue we’d keep if we stopped selling tomorrow.