Steve Jobs reveals why Japanese companies dominate quality without ever marketing it: "The group of people that do not use quality in their marketing are the Japanese. You never see them using quality in their marketing" "It's only the American companies that do. And yet if you ask people on the street which products have the best reputation for quality they will tell you the Japanese products" "Customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or the services"

Steve Jobs on why people will still watch Toy Story in 60 years, and it has nothing to do with the technology "I think people are going to be watching Toy Story in 60 years, not because of the computer graphics, but because of the story about friendship. That's something really amazing to me" "Disney released Snow White in 1937. A few years ago they rereleased it and sold 28 million copies, making around a quarter billion dollars profit, 60 years after its release. These stories renew themselves with each generation. You read Joseph Campbell, these are our myths" "I have a young son. We got it, and he watched it 30, 40 times. Everyone I know knows the story of Snow White. Watching my son watch this, it hit me that these stories renew themselves with each new generation of children" "To have the opportunity to put these stories into the culture, if we can work hard and be lucky again and again, is a rare opportunity. We want to make products that will be around for a long time, that everybody will get enjoyment from and learn from"

Steve Jobs gave Tim Cook one piece of advice when he was named Apple CEO. "Never ask what I would do. Just do the right thing." "[Jobs] had watched Disney go through this paralysis of sitting around and talking about what Walt would do — and he did not want that for Apple."

Steve Jobs on why public education is so lousy: the teachers union. What to do? School choice through vouchers —so the money follows the child rather than the other way around. (1995)

Steve Jobs was 21 when he founded Apple. Bill Gates was 20 when he started Microsoft. Mark Zuckerberg was 19 when he created Facebook. It's too late. You should probably just give up. 💀

STEVE JOBS MIT LECTURE Dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it