After months of negotiations, #FIFA# and #China# Media Group (CMG) have reportedly reached an agreement on broadcasting rights for the 2026 FIFA World Cup, with the final deal said to be significantly lower than FIFA's initial asking price. Analysts say FIFA ultimately softened its stance because it still values the Chinese market, which remains one of the world's largest football audiences. According to FIFA, during the 2022 Qatar World Cup, China accounted for 49.8% of all digital and social media viewing hours globally. #worldcup2026# #fifaworldcup2026#