Register and share your invite link to earn from video plays and referrals.

Adam Ryan 🤝
@AdamRy_n
Founder & CEO @WorkweekInc | Where business leaders trade lessons you can’t Google, and B2B marketers find the right buyer and real ROI
Joined April 2011
2.4K Following    23.1K Followers
This morning we announced the biggest thing we've ever built at Workweek. Before the what, here's the why. The creator economy has never been bigger. GRWM, lifestyle bloggers, the political podcaster, and more. We've never been interested in any of them. The creator we care about is the one who doesn't want to quit their job to make content. They want to make content about their job. The CFO who just ran a restructure. The Head of Product going from 10 customers to 100. The Chief Strategy Officer at a multi-billion dollar health system. We call them practitioner creators. There are far more of them than anyone realizes. Because they have been creating this entire time. They write the memo. They build the deck. They shape the decision. They just do it inside an org chart instead of a feed. So why haven't they made the jump? Every platform out there is built for volume. That isn't a knock. Volume is the right business for them and they are good at it. But if you want every Chief Innovation Officer at a bank on your list, that is fewer than 5,000 people in the country. No algorithm built for reach will find them. No business built on impressions will ever reward you for reaching only them. We don't ask how many without first asking who. So we built five networks for the people who do the work. Healthcare. HR. Fintech and banking. Marketing. Ecommerce. You don't sign up. You apply, and we verify your title and seniority before you get in. Today, every one of those members can build their own newsletter on our platform. Totally free. Four things make it the best place in the world for a practitioner creator to write: You launch into a network, not an empty room. Your first reader is already verified and already in your industry. We will help you grow your list, with the right people, better than any platform. The work is 100% yours. Your words, your list, your audience. If you leave, it leaves with you. You can finally see who you're reaching. We enrich your list with company and title the moment someone subscribes. So if you write for CMOs, we don't just tell you which readers are CMOs. We tell you what percentage of every CMO out there is already on your list, and how they engage. Our newly announced Ad Network allows creators to get paid on CPM, not CPC. You earn on the audience you built, not on how many people you can talk into clicking. Our CPMs run 10x what most email networks pay. Dozens of practitioner creators went live this morning. The Chief Strategy Officer at GE Healthcare. @FintechKristen. The former CIO at Valley Bank. And many more. We also raised $17M to keep building for them. More creator tooling. More networks. More reasons to create. Five years in and never believed more in what we're doing.
Show more