Excited to announce the strategic partnership with @BitkubOfficial. Bitkub is one of Thailand's most important digital asset platforms. As a licenced crypto exchange regulated by Thailand's Ministry of Finance and SEC, Bitkub serves more that 5M+ users with highest volume and market share in Thailand. Thailand is a strategically important market for Abstract because blockchain adoption is accelerating quickly, particularly across consumer apps, stablecoins and RWA. It is also one of the Southeast Asia's most engaged gaming markets, with more than 58M+ gamers. More details to follow.

K-pop is one of the few entertainment categories combining exponential market growth, a scaling international audience, and expanding digital distribution. - K-pop revenue: +34% year-over-year - Global stream counts: +42.2% year-over-year - Cross-region penetration: 32% Asia, 24% Europe, 33% North America, and 38.1% Latin America @officialmodhaus is one of the few K-Pop studios redefining fan engagement. It reinvented legacy frameworks with modern blockchain infrastructure, giving fans verifiable ownership, transparent participation, and direct influence over artist evolution. Hundreds of thousands of global fans are engaging with top selling artists like tripleS, ARTMS, and idntt, everyday without realizing they are already on-chain users. By tapping into culturally resonant and scaling sector in APAC, Abstract is positioned to capture the momentum an industry brings to the market.

One of Abstract’s key focuses is not only to onboard culturally relevant projects and enterprises, but also to help Abstract and our ecosystem partners expand beyond the CT echo chamber and penetrate APAC’s fragmented retail markets. Through partnerships with Bloomingbit(Hankyung) and Blockmedia, often compared to Korea’s Wall Street Journal and CoinDesk, Abstract and our ecosystem partners are reaching 10M+ Korean retail audience each month. Korea is one of Abstract’s top priority regions and one of the world’s top three crypto markets. Korea drives 30% of global crypto trading volume, and 20% of the population invests in crypto. Sometimes, Korea's crypto trading volume exceeds that of the stock market. Unlike CT, information flows through domestic specialized platforms (KakaoTalk open chats, Telegram group chats, etc.) and niche media outlets. This fragmentation has made it challenging to reach key influencers and early adopters through conventional CT marketing alone. Building brand awareness, capturing mindshare, and strengthening social presence across APAC are foundational. These efforts will play pivotal role in onboarding real users to Abstract and our ecosystem partners and scaling the ecosystem.