CBT News(@CarBizToday):Ford just named its sub-$30K electric truck. Meet the Fathom. Built on Ford's new Universal EV Platform, the Fathom starts at $28,350 and undercuts the discontinued F-150 Lightning by a wide margin. • Pre-orders open early 2027, giving dealers roughly six months to train staff on UEV tech and financing structures • Seats five with more passenger volume than a Toyota RAV4, plus a front trunk, cargo bed, and bidirectional power • Every Fathom comes BlueCruise capable, with next-gen BlueCruise integrating Apple Maps for highway navigation

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CBT News@CarBizToday

2026.08.07 16:56

Ford just named its sub-$30K electric truck. Meet the Fathom. Built on Ford's new Universal EV Platform, the Fathom starts at $28,350 and undercuts the discontinued F-150 Lightning by a wide margin. • Pre-orders open early 2027, giving dealers roughly six months to train staff on UEV tech and financing structures • Seats five with more passenger volume than a Toyota RAV4, plus a front trunk, cargo bed, and bidirectional power • Every Fathom comes BlueCruise capable, with next-gen BlueCruise integrating Apple Maps for highway navigation