The five-day 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Shenzhen, Guangdong Province, on May 21. Recognized as one of China's most influential cultural expos, this year's ICIF features 6,312 exhibitors and more than 120,000 products, including 310 international exhibitors from more than 65 countries and regions. Among all the exhibition groups, Guangdong is impossible to miss. A year ago during ICIF, Guangdong rolled out an 87-measure policy package to boost the high-quality development of the cultural industry. It covers film and TV, live entertainment, animation, online games, esports, and online streaming. Not just supporting entertainment—but building culture as a full economic system. Now one year later, the results are starting to emerge...#ShenzhenCIF# #culture# #fair# #guangdong# #exhibition# #esports# #animation#

On May 21, the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Shenzhen. The leading roles of the current blockbuster Dear You, Li Sitong, who plays Xie Nanzhi, and Wang Yantong, who plays Zheng Musheng, appeared at a special exhibition zone. The surprise-hit Chinese drama became a massive box office success in China, exploring cross-border family ties, migration, and the historical qiaopi tradition—the practice of sending letters and remittances from overseas Chinese back to their families. #shenzhen# #guangdong# #culture# #fair# #blockbuster# #drama# #letter# #film# #chinese#