Senior ETF Analyst for @Bloomberg. Dad. Rutgers grad. Gen X-er. Author of "The Institutional ETF Toolbox" & "The Bogle Effect.” Co-host of Trillions & ETF IQ.
Wrote today about how The Universal Bond Index ETF $IUSB should and will pass $AGG in asset by end of decade. It has doubled AGG's flows YTD and is 3rd overall in FI flows. Investors discovering what we've been saying for a while- it's arguably a better core holding bc it has a dose of high yield and int'l. This also makes it harder to beat for bond managers. If playing against the Agg index is like playing against the NY Jets then playing against the Universal is like playing against the always 9-8 Pittsburgh Steelers (still you'll take that over being an equity manager having to take on the 2000s-era Patriots in the SPX). Check out full note on BI ETF