JUST IN: TURKEY-BASED INSIDER ONE JUST ACQUIRED AI MARKETING UNICORN BLUECORE AHEAD OF A PLANNED 2028 U.S. IPO The deal retains Bluecore's unicorn status, meaning a valuation of more than $1 billion. The full picture, per Bloomberg: The deal: - Mix of cash and equity (size undisclosed) - Bluecore valued at $1B+ in the transaction - Insider One absorbs 150 Bluecore staff, including co-founder Fayez Mohamood - 50 other Bluecore employees being cut The strategic context: - Insider One uses AI to help brands personalize marketing and engagement - The deal expands the company's U.S. client base ahead of a planned U.S. IPO targeted for early 2028 - Bluecore serves 400+ brands, including Wayfair $W, The Gap $GAP, and CVS Health $CVS The company: - 2,000+ customers, 1,500 employees - Co-founder and CEO: Hande Cilingir - Last raise: $500M in 2024, led by General Atlantic - In March 2026, partnered with the OpenAI Foundation to use LLMs for customer data analysis - In talks for multiple further deals, mainly in the U.S. "The next acquisition may come from an area where we don't exist at the moment," Cilingir said.