I flew to someone else's conference to learn. By the end of the first night I was on the phone telling my sales director to get on a plane. Here's what happened. I'm at VidSummit, my friend Derral Eves' event, sitting in my hotel room asking myself, why am I here? The honest answer: I have room to grow. Better hooks. Better stories. Creating content on the fly. Then I noticed what they have that I don't. TikTok. YouTube. Meta. All sponsoring. Old Navy had a line of people waiting for a free jacket they could get customized on the spot. I would love to have those companies at Social Media Marketing World. For whatever reason, we just haven't been able to get them. So at 8:30 at night I called Emily, my director of sales, in California. "If you're up for a little adventure..." "Of course. I'm always up for an adventure." "Pack your bags, my friend. I think you're coming to Dallas." Her answer: "I was just telling my husband I'm going to meet my neighbor tomorrow night. I don't think I'm meeting my neighbor tomorrow night." If I want the big brands, and they're all here, I may as well get my sales director here too. Would you make that kind of impulse move? Reply "Yes" or tell me why I'm crazy 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #EventMarketing# #Sponsorship#