We emailed 1,500 customers asking for a video testimonial. My team hoped for 20. So I asked Jon how it performed. "Three testimonials. Two video testimonials." He said it's like pushing a boulder uphill. Jessica thinks people are just apprehensive about recording a video. And at this point we've emailed them pretty frequently. We had a goal of at least 10. We didn't reach it. So I made the call. We stop emailing our customers and asking for testimonials. An experiment that did not work out. The good news about experiments is we try, and if it doesn't work, we move on. Here's Plan B. Jon reminded me we already collected 30 to 40 really good video testimonials on site at Social Media Marketing World. Professionally shot. Good audio. My AI editor already edits this show. So I'm going to have it spin off a separate testimonial editor, train it, and hand the skill to my team. We start with three of the biggest names we have. While I'm trying to get 3,000 people to my conference, I'm still learning which ideas to kill. Would you have kept emailing? Reply "Yes" or tell me when you would have stopped 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #VideoTestimonials# #EmailMarketing#