This highlights two things. 1. "clean" labels mean very little unless factoring in clean manufacturing processes. 2. The economies of scale necessary to make normie CPG products like cheetos cost two dollars a bag invariably favor sus manufacturing, sourcing, and production
What Tan Man is doing at Masa goes way beyond chips. This is a first of its kind supply chain actually optimized for purity. One of those instances where you're really voting with your dollars
There are very few true luxury experiences anymore. Most are just hyper-commoditized slop in an uncanny wrapper. Lounges, clubs, restaurants, hotels, travel. Its all one big racket. The only reason these exist is because the most insecure person you know still buys into the fake status these services conjure.
Cheap and authentic is better than faux luxury.