YouTube is rolling out a new system to identify AI-generated content on the platform.
The company said: “If a creator doesn’t specify whether they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label.”
Creators are expected to disclose when they use AI to create realistic-looking videos or scenes. If they don’t, YouTube’s detection systems may now add the label automatically.
This is part of a broader push for transparency as AI-generated videos, voices, and images become harder to distinguish from real content.