The most interesting thing happening in AI right now has nothing to do with AI.
While everyone is talking about models and GPUs, there's a quiet crisis happening in storage that nobody is paying attention to.
NAND flash. The memory inside every SSD, hard drive, and USB stick. Spot prices have jumped 8x since mid-2025. Consumer SSDs doubled. Hard drives up 46% in four months.
Samsung, SK Hynix, Micron have all shifted production toward AI data centers. That's where the margins are. So the factories that made your everyday storage are now building for data centers instead.
Kioxia is sold out for 2026. Western Digital literally ran out of hard drives. Phison's CEO went on record saying "consumer electronics are finished" because of this.
And someone online just shared they spent $500,000 buying 450,000 USB drives in bulk. Plans to sell each at $250 when supply dries up. Sounds crazy. But people who bought SSDs a year ago are already sitting on 2x returns.
Local electronics shops in small towns have boxes of pen drives gathering dust that nobody has asked for in years.
Everyone's watching the AI race. Nobody's watching what AI is eating behind the scenes.