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YashasEdu
@YashasEdu
v2 | Writing uncomfortable truths about money, systems and what we pretend we believe
Joined February 2024
799 Following    9.6K Followers
Crypto card volume hitting $759M/mo looks great on this chart (and I appreciate this) But did you know? For protocols, this is mostly a high failure, low-margin distribution channel cuz it is not a reliable revenue business. ➫ Interchange is too thin in key markets ➫ Cashback turns the product into a subsidized loss leader ➫ Survival depends on fragile 3rd party bank + network relationships that have already terminated dozens of programs And token linked versions are especially brittle cuz the card can keep working while the token goes to 0. The durable +ve revenue only exists in 3 narrow cases👇 1. Scaled custodial platforms extracting real spreads and float 2. Pure infra sitting above the consumer brands 3. Cards run as a secondary feature inside an already profitable exchange or wallet A typical standalone protocol launch should expect break even/losses, elevated shutdown risk in 12–24 months and almost no lasting value accrual to the token. Remember the market is consolidating hard around a handful of winners for now while everyone else is just subsidizing them. If you’re a protocol considering a card business, treat it strictly as a growth and utility tool. Try to control the burn rate and single points of failure or it will not print reliable revenue.
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Stablecoins are increasingly being spent by card swipe. Crypto payment cards have gone from a novelty to more than $750 million in monthly spend. These cards let people pay with crypto anywhere traditional card networks are accepted. Behind the scenes, the crypto — stablecoins, overwhelmingly — gets converted to local currency at the point of sale, so the payments look like any other card transactions to merchants. Crypto cardholders don’t require a traditional bank account. Depending on the program, users either deposit stablecoins with a card issuer, or hold them directly onchain through self-custody. Crypto cards expand people’s access to U.S. dollar accounts globally, and they offer a convenient way for stablecoin holders to transact.
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