2M downloads on Glam Up taught me one thing about building for women: the feature that prints money has no numbers in it. It's our color analysis scan. Output is fully qualitative ("you're a warm autumn.") No scores, no percentages, nothing data-heavy. Users pick which scan they want and most go straight for this one. Paywall conversion is comparable across all our features. So the win isn't paywall mechanics but that women self-select into the qualitative experience over the data-heavy ones when they have the choice. And it's almost certainly the reason they downloaded in the first place. This feature is killing two birds with one stone: acquisition & monetization Most male founders (myself included 💀) default to Umax-mode. Numbers, scores, rank me, fix me. Works on guys like me. Women, in aggregate, don't want that. If you're building for women and your instinct is to center it on data, fight that. Sometimes the feature with zero data wins over the one with all of it. Ladies, if I still don't get it, let me know. Wouldn't be surprised 😂