2M downloads on Glam Up taught me one thing about building for women: the feature that prints money has no numbers in it. It's our color analysis scan. Output is fully qualitative ("you're a warm autumn.") No scores, no percentages, nothing data-heavy. Users pick which scan they want and most go straight for this one. Paywall conversion is comparable across all our features. So the win isn't paywall mechanics but that women self-select into the qualitative experience over the data-heavy ones when they have the choice. And it's almost certainly the reason they downloaded in the first place. This feature is killing two birds with one stone: acquisition & monetization Most male founders (myself included 💀) default to Umax-mode. Numbers, scores, rank me, fix me. Works on guys like me. Women, in aggregate, don't want that. If you're building for women and your instinct is to center it on data, fight that. Sometimes the feature with zero data wins over the one with all of it. Ladies, if I still don't get it, let me know. Wouldn't be surprised 😂

Someone who deserves a ton of credit for kicking off this consumer app arc — not just for me, but for a shit ton of founders is @blakeandersonw. He's the one who showed me (and likely a ton of successful app founders) the opportunity in AI + mobile + short-form. Glam Up and Sprout don't exist if I never met him in 2024. I typically don't do glazing lol, but you gotta give credit where it's due.

Our UGC engine does 500M–1B+ views / month & someone tried to pay one of our creators $600 for our internal UGC playbook lmfao 😭 Honestly I'm happy to walk folks through how we built it, no zelle required. But the playbook is a unique sauce for us, and using it for your app won't work. I'm thinking of writing up something more generic so people can use that for their own apps. If i write the whole thing up, what do you actually want in it? - creator recruiting + vetting - how to find trends and scripts that hit - payment structures - general creator ops outline - creator ops tech stack - retention / why creators stick around - something else drop your pick below and i'll start with whatever gets the most asks.

At Glam Up's peak, we were doing ~$150k MRR, hit #3# in lifestyle in the US (beating Tinder & Hinge), and reached 1m+ downloads just 6 months in. It's an app with a ton of potential that I've neglected and I'm looking for someone sharp and hungry to run and grow it. Would provide a very sizeable equity stake (double digits) + teach them everything about how to consistently make viral apps. If you're interested, DM me.

#5# — The Glam Up transition was touched on briefly. Worth saying: I stopped building it over a year ago. Not because it stopped working, it still runs, gets downloads and conversions every day. I stopped because I don't care about makeup lol. I decided to work on Sprout which is a space I’m much more interested in. I personally prefer to focus when working on things and I felt the opportunity with Sprout was much bigger, but most importantly, much more interesting to me. (PS: if you want to take Glam Up off my hands with meaningful equity, DM me. I’ll train you on everything you need to know. I believe there’s still good potential if someone works on it, but I just don’t have the time.)