📢Yesterday, the EU’s AI transparency rules began to apply.
For certain AI systems and AI-generated or manipulated content, the baseline now includes disclosure and machine-readable marking.
Digital authenticity now has three layers:
1⃣Disclosure: was AI involved?
2⃣Provenance: where did the media originate?
3⃣Proof: what happened after capture?
Vera is built for the deeper layers. A device-generated C2PA signature establishes origin at capture. Zero-knowledge proofs then make the editing process independently verifiable.
A label gives people context, but verifiable provenance gives them evidence they can check.
This is where digital authenticity is heading. Try Vera 👇