If you're from the 2017 or 2021 cycle, there's a good chance you're struggling right now. Not because you're stupid. Because you're still playing by the rules that made you successful years ago. Back then, conviction paid. Holding paid. Building communities paid. Today? Attention is the currency. The new generation doesn't marry coins. They date narratives for as lil as 5 minutes. They rotate faster. They adapt faster. They don't care what worked last cycle. Meanwhile, many veterans are still waiting for an alt season that never arrived, wondering why their audience disappeared. Markets don't reward loyalty. They reward adaptation. You can call it extraction. You can hate it. Or you can learn how the game is played today. The market doesn't owe us the old rules. Adapt, evolve, and stay relevant. Or let someone who did take your place.