a sober take on what is otherwise the oversold fiction that you can do anything if you desire enough. most early stage/first time founders from what I've seen have very little understanding that they're being priced on the basis of trend clarity. if your company doesn't fit or amplify a trend, or tell a really really good story about being a long tail on an inevitable one, chances are the reasons that expert risk profilers are using to discount your company below a capitalization threshold are good enough to pay attention to.